Dead Rising 3

This zombie game was coming out near Halloween, so we turned the email into a trick or treat game. Gamers had to click on the email that said "don't ring the doorbell" and when they did they were attacked by even more emails that contained tricks or treats. No one in their right mind would click, right? Wrong. Dead wrong. We had a 92% open rate even on the third trigger.

Won Seattle Addys (Gold and Silver), National Addys (Silver), Echo (Bronze), Pulse awards for CRM and Best in Show

 
     
 
     

After they clicked...

Here's some of the messages they received if they 'rang the doorbell'. 

The treats

If they made it past a scary doorbell without being attacked by a zombie they got a little something, something. Here are some of the somethings. 

Awards video

Confused about how this email game worked? No worries. We had to explain it to our client a few times too ;-) This video should help your brrrrrrain.