Halo 5: Guardians

We were tasked to reach out to the most loyal Halo gamers 6 months before Halo 5: Guardians was released. We had an email idea that would reach the world without including a buy button, a Halo logo, not even an image of Master Chief standing with his chest puffed up. How? Watch the video. Scroll through the email. Do it all.

Won 4 Gold Addys, 2 Silver IABs

The email:

 
     

The pièce de résistance:

  From the fans: “HUNTtheTRUTH is amazing I love the whole campaign, ads, audio and this” “A new trailer, maybe? God damn the marketing for this game is awesome.” “Watching the #HUNTtheTRUTH stuff going on right now is super fun” “Those crafty buggers hid an image on a Black Ops 3 Xbox Wire post”

 

From the fans:

“HUNTtheTRUTH is amazing I love the whole campaign, ads, audio and this”

“A new trailer, maybe? God damn the marketing for this game is awesome.”

“Watching the #HUNTtheTRUTH stuff going on right now is super fun”

“Those crafty buggers hid an image on a Black Ops 3 Xbox Wire post”